It’s People that Make the Difference!
4th October 2018

By Peter Jones
Following Team Europe’s runaway success in the Ryder Cup I met with David McGlone of American Golf
First of all I wanted to understand how the feel good factor of a major sporting event can be used to inspire positivity across a business and ultimately build sales?
Next I asked how this approach can be adopted and transferred to other sectors?
Watch our video and find out what he said…
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